Raising the Bar on Pet Supplement Quality Standards
Shop Now Health Supplements Health-conscious consumers understand that supplements can support their own well-being—and that supplements may help their pets live longer, healthier lives, too. Research shows that there is tremendous overlap in purchasing patterns for human and animal supplements: Customers who look for supplements with substantiated clinical data, clean...
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The Evolution of Active Aging
Shop Now Health Supplements Athletes, weekend warriors, and everyday consumers have redefined the expectations about aging. It is no longer just about living longer—it’s about fueling the body correctly and adopting the appropriate training regiment to feel your very best with every passing year. Dubbed “active aging” by the World...
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Active and Vibrant for Life
Shop Now Health Supplements Today’s active set of consumers are taking cues from elite athletes to train, eat, and supplement with purpose. With so much access to the latest science, athletes of all skill levels and life stages are seeking regiments to help them set a new personal best, and...
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2025 Natural Choice Awards | WholeFoods Magazine
Shop Now Health Supplements For 23 years, WholeFoods Magazine has presented the Natural Choice Awards (NCAs) annually to recognize the brands and products that independent natural products retailers love. This year, brands submitted their products for consideration, and retailers voted for their favorite in every category. Now, the results of...
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Navigating a Rise in Allergies in Pets
Shop Now Health Supplements Now that the weather has warmed up and nature is in full bloom, it’s a joy to let Fido run free in the park and roll around in the grass. But these days, more pet parents are seeing their furry friends have adverse reactions to the...
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The Botanical & Shroom Boom
Shop Now Health Supplements Interest in botanicals shows no signs of fading. According to Future Market Insights, the botanical ingredients market is estimated at $29 billion in 2025, and with a forecast CAGR of 7.3%, the value is estimated to be $61.66 billion in 2035.  Experts ID all-stars This category is...
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Shop Now Health Supplements What Is a Craniopharyngioma? A craniopharyngioma is a rare type of benign (not cancerous) brain tumor. These tumors usually form close to the pituitary glandand do not spread to other areas. Doctors usually can remove these tumors with surgery. In some cases, complete removal is not...
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