2026 48th Annual Retailer Survey
Shop Now Health Supplements Where are you seeing momentum—and where are you feeling pressure? Independent natural products retailers address these topics and more in WholeFoods Magazine’s 2026 Annual Retailer Survey, now in its 48th year. Designed to go beyond the data, this survey helps industry members better understand the realities...
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The Botanical & Shroom Boom
Shop Now Health Supplements Interest in botanicals shows no signs of fading. According to Future Market Insights, the botanical ingredients market is estimated at $29 billion in 2025, and with a forecast CAGR of 7.3%, the value is estimated to be $61.66 billion in 2035.  Experts ID all-stars This category is...
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