2026 48th Annual Retailer Survey
Shop Now Health Supplements Where are you seeing momentum—and where are you feeling pressure? Independent natural products retailers address these topics and more in WholeFoods Magazine’s 2026 Annual Retailer Survey, now in its 48th year. Designed to go beyond the data, this survey helps industry members better understand the realities...
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2025 Challenges & Opportunities | WholeFoods Magazine
Shop Now Health Supplements A Pivotal Moment  By Michael McGuffin, President, AHPA Michael McGuffin, President, AHPA  The incoming administration is looking to transform public health in America as we know it. New leadership at federal regulatory agencies— including the U.S. Food and Drug Administration (FDA)—could finally crack open the door to...
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