Cheers to 90 Years! NPA Kicks Off 90th Anniversary Celebration

Cheers to 90 Years! NPA Kicks Off 90th Anniversary Celebration

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March 25, 2026
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Shop Now Health Supplements Washington, DC—The Natural Products Association (NPA), formally announced the launch of its 90th anniversary celebration, marking nine decades of leadership, advocacy and service to consumers and industry stakeholders. The trade group, which was founded in 1936, has played a defining role in shaping the modern natural...
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2025 Challenges & Opportunities | WholeFoods Magazine

2025 Challenges & Opportunities | WholeFoods Magazine

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March 25, 2026
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Shop Now Health Supplements A Pivotal Moment  By Michael McGuffin, President, AHPA Michael McGuffin, President, AHPA  The incoming administration is looking to transform public health in America as we know it. New leadership at federal regulatory agencies— including the U.S. Food and Drug Administration (FDA)—could finally crack open the door to...
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Active and Vibrant for Life

Active and Vibrant for Life

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March 18, 2026
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Shop Now Health Supplements Today’s active set of consumers are taking cues from elite athletes to train, eat, and supplement with purpose. With so much access to the latest science, athletes of all skill levels and life stages are seeking regiments to help them set a new personal best, and...
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Sitting Pretty: The Beauty-From-Within Boom

Sitting Pretty: The Beauty-From-Within Boom

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March 14, 2026
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Shop Now Health Supplements Beauty supplements have evolved beyond a niche category; consumers of all ages and demographics consider nutrients that support glowing skin, shiny hair, and strong nails to be an essential component of self-care. “Beauty routines are no longer just about what you put on your skin,” explains...
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Playing a New Game: The Supplements Elevating eSports

Playing a New Game: The Supplements Elevating eSports

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March 14, 2026
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Shop Now Health Supplements In 1958, gamers played the world’s first-ever video game, Tennis for Two. Now, 67 years later, the gaming space has seriously leveled up. Innovation has led to the birth of electronic sports (eSports) or eGaming, where individuals compete in organized tournaments and leagues across various video...
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‘Biotics Trends Driving Demand in 2026

‘Biotics Trends Driving Demand in 2026

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March 11, 2026
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Shop Now Health Supplements Microbiome science has entered a new, more sophisticated phase. Scientists now understand how this complex network impacts virtually every aspect of human health—and advances in research have paved the way for the next generation of targeted and personalized interventions to support the gut ecosystem.  “Microbiome research...
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Unlocking the Hidden Potential of Mushrooms

Unlocking the Hidden Potential of Mushrooms

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March 11, 2026
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Shop Now Health Supplements Mushrooms are making the most of their time in the spotlight. What started off as just a few supplement offerings capturing mainstream attention has ballooned into an entire market segment generating tremendous sales. Mushroom ingredients are finding their way in almost everything as manufacturers innovate in...
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Combating Joint Pain & Stiffness in Pets

Combating Joint Pain & Stiffness in Pets

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March 8, 2026
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Shop Now Health Supplements Keeping Fido healthy and active has big benefits for his human companion, too. A study in the journal Circulation found that dog ownership was associated with a 24% reduced risk of death from any cause and a 31% lower risk of death from cardiovascular issues, with researchers citing increased...
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20+ Natural Ingredients for Better Sleep, Less Stress & Sharper Thinking

20+ Natural Ingredients for Better Sleep, Less Stress & Sharper Thinking

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March 6, 2026
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Shop Now Health Supplements Talk about a catch-22: According to the ADM Outside Voice survey, nearly 60% of global consumers believe better sleep would ease their stress, yet 61% say their stress directly harms their sleep quality. What’s more, the survey revealed that 76% of global consumers agree that sleep quality...
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The New Line of Defense: Immune-Plus in 2026

The New Line of Defense: Immune-Plus in 2026

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March 5, 2026
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Shop Now Health Supplements In recent years, immune health has catapulted to the forefront of consumers’ wellness concerns. They know that the immune system is constantly under attack, and consumers want products that go beyond simply treating or masking symptoms. They want continued immune system support throughout the year, and...
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