Powered Up Performance | WholeFoods Magazine

Powered Up Performance | WholeFoods Magazine

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May 20, 2026
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Shop Now Health Supplements Over the past decade, the active nutrition market has experienced a dramatic transformation. “A few years ago, we saw the shift from ‘athletes only’ to then include the ‘weekend warriors’ as well as committed exercisers. Now, we’re seeing another shift. Everyone is talking about protein, creatine, hydration,...
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Regulatory Roundup: Censorship, Age Restriction Efforts, Hemp-Derived Products, Homeopathy and More

Regulatory Roundup: Censorship, Age Restriction Efforts, Hemp-Derived Products, Homeopathy and More

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May 10, 2026
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Shop Now Health Supplements Health information: Fighting “unconstitutional censorship” The Alliance for Natural Health USA (ANH-USA) shared the news that, on December 23, 2025, FDA rejected an ANH-USA petition seeking to allow 114 truthful, science-based nutrient–disease health claims sourced directly from federal government agencies. In response, ANH-USA has filed a...
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PLT Study Shows Mood Influences Sports and Active Nutrition

PLT Study Shows Mood Influences Sports and Active Nutrition

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April 6, 2026
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Shop Now Health Supplements Morristown, NJ—New research published by PLT Health Solutions, Inc. takes a look at the influence of cognitive states, more commonly known as moods, on sports and active lifestyles. The Feeling Active report examines feedback from 546 participants living in the U.S., Germany, France, the United Kingdom,...
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2026 Sales Driver: Active Nutrition

2026 Sales Driver: Active Nutrition

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March 27, 2026
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Shop Now Health Supplements What will be trending in active nutrition for 2026? Scale. No, not the one associated with GLP-1 use, although if I were a Big Mac and a side of fries, I’d be nervous. I’m talking about the many ways in which active nutrition is growing and...
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Active and Vibrant for Life

Active and Vibrant for Life

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March 18, 2026
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Shop Now Health Supplements Today’s active set of consumers are taking cues from elite athletes to train, eat, and supplement with purpose. With so much access to the latest science, athletes of all skill levels and life stages are seeking regiments to help them set a new personal best, and...
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