Men’s health used to be focused primarily on one goal: building bigger muscles. Today’s modern gentleman understands that true health encompasses optimal states of mental, emotional, and physical well-being. These evolving priorities will determine the next phase of men’s health in 2026 and beyond.
Points of focus
The global men’s health supplements market had an estimated value of USD $75.09 billion in 2024, and with an expected CAGR of 10.07% from 2025 to 2030, the market is anticipated to reach USD $132.13 billion by 2030, according to Grand View Research. These figures represent an immense opportunity for manufacturers that tailor their science-backed solutions towards addressing some of the top concerns in men’s health, which include:
- prostate health
- hormone levels
- mental clarity
- longevity support
- lung health
- Blood sugar support
Throughout 2025, WholeFoods Magazine reported on several new ingredients that have been emerging as star players within the male health space. Research is continuing to grow in favor of ashwagandha and its capabilities to support:
- Stress and anxiety
- Sleep
- Male fertility
- Athletic performance
Two newly published studies looked at the effects of the long-term use of the Ayurvedic herb on the well-being of healthy adult men. Researchers concluded that use of KSM-66 from lxoreal over a 12-month period was not only safe, but also led to significant improvements in serum testosterone and dihydrotestosterone levels, semen volume, sperm count, and sperm motility. KSM-66: The Most Clinically Studied Ashwagandha for Men’s Vitality and Hormonal Wellness offers insights into ashwagandha for the hormonal/stress connection in men’s health and how it can help ward off the negative impacts of chronic stress, disrupted sleep, sedentary work, poor recovery, and other environmental pressures on men’s vitality.
Another herbal all-star was featured in Tongkat Ali: Maintaining Healthy Testosterone in Men and Women, which highlighted the Southeast Asian flowering shrub and its ability to support healthy testosterone levels and effects on fertility, immune function, energy, strength, stamina, and healthy aging, as well as stress and anxiety reduction. Studies have found that daily supplementation with tongkat ali root extract led to improvements in stress hormone profiles.
Prostate health is another key area of focus, with 1 in 8 men diagnosed with prostate cancer during their lifetime. Prostate Awareness Month: Spotlight on Saw Palmetto, reports the rise in use of saw palmetto supplements to inhibit excessive DHT from binding to androgen receptors in the prostate and also reducing inflammation.
For significantly improved general, psychological, and sexual well-being, research also points to Punica granatum fruit rind and Theobroma cocoa seed extracts to enhance serum testosterone levels and reduce aging males’ symptoms. Researchers have also conducted a study on the same combination of fruit rind and cocoa seed extract and its ability to enhance sexual function in aging males.
Winning priorities
Market research shows that retailers and brands looking to capture greater portions of the men’s health space should prioritize offering solutions that are:
- Backed by science
- Holistic
- Available in a convenient format
- Easily accessible
- Clean-label, organic, and plant-based formulations
Companies must invest in science, stay in tune with the changes in priorities of today’s consumer’s, and most importantly, evolve beyond the “one size fits all” approach to create a better sense of brand connection with their target audience and lead to greater financial returns. WF
